The commercial self

Being Human - Philosophy and you - Society & Culture

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It’s an ancient human law and it makes us do extraordinary things. Author Tom Wolfe calls it serial immortality; it’s that unnamed force that sees the soldier risking his life in battle, or the person who devotes their life to the struggle for their people, a battle that cannot possibly be won in their lifetime. Historically, we humans have viewed our life as being part of the great tide of humanity; we live our ancestor’s lives and we’ll continue to live through our offspring. Serial...
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