Daniel J. Simons is a professor of psychology at the University of Illinois where he heads the Visual Cognition Laboratory. In addition to his position in the Department of Psychology, he is affiliated with the Center for Social and Behavioral Science and has a courtesy appointment in the Charles H. Sandage Department of Advertising. His research explores the limits of awareness and memory, the reasons why we often are unaware of those limits, and the implications of such limits for our personal...
