Zan Boag: It’s hard for me not to start with an obvious question, which is: with all the options available to you as a psychologist – of course you’ve delved into a range of other topics: human nature, learning, behaviour, work – but why did you originally choose choice?
Barry Schwartz: This turns out to be a more complicated question than you might imagine. Much of my work was focused on criticising the conception of human nature that you get from economics, that economists hold, and...
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